Wednesday, April 28, 2010

Spring care for sensitive skin

With the harsh winter weather (hopefully) now a distant memory, it's very definitely time to turn our attention towards preparing sensitive skin for summer, helping it to fully recover from the onslaught it has suffered from wind and cold, central heating and heavy, rough winter clothes and shoes.

We have just launched our Spring offers with Queen Seaside Cream taking pride of place. If ever there was a product which everyone should own a jar of, it's Seaside Cream. Its thick, emollient formulation is deeply moisturising but also soothes and protects.

Catherine, one of our lovely customers said last week: "I just keep finding uses for it. Whenever I think I need something for a particular skin problem or issue, I try Seaside Cream and it does the job. It really is marvellous."

As the name would suggest, Seaside Cream was developed for use on skin which had been exposed to sun and wind, soothing that horrid dry, tight feeling and any sunburn and enabling skin to repair. Use before exposure to the sun, underneath sun protection, and it prevents skin ever feeling tight and dry. But there are many more uses: it serves as an intensive hand or foot cream, an intensive moisturiser, an eye cream, a lip balm, it stops itching caused by bites, can prevent chafing and blisters if you are a runner or sportsperson and can even be mixed with your make-up to provide a lipgloss or gentle sheen to cheeks. At just £10 for 50ml or £15.40 for 100g, it is great value and a little goes a very long way.

Why not take a look at it by clicking Seaside Cream - fabulous sensitive skin cream with a multitude of uses.

We are pleased to report that we have had a really positive response to our 'new' moisturiser. We day 'new' because it has actually been in production for four years but has been made for an individual client and has, to date, only been sold to her. Having had customers say they have very dry sensitive skin but that rich creams just don't sink in, we started to think about trialling this new cream more widely. It is very silky, has a very light almost gel-like look and feel but is deeply moisturising. We started sending out trial sizes in February and the cream is now in general production with many customers adopting it as their main moisturiser. "I love the fact it goes in really easily and feels very soothing," says one customer.

One small problem is it hasn't yet got a name so is going by the sobriquet 'Special Formulation Moisturiser' which doesn't do it justice at all. We are on the case brainstorming possibilities and hope to give it something fitting very soon. If you would like a sample or fancy suggesting a name, do let us know at info@queen-cosmetics.com.

With our recent little bits of press coverage and the fact we do seem to be moving up the rankings in terms of search engines, our fame is spreading slowly.

One new customer called to order this morning, having tried some samples last week: "I am so impressed with the range. The redness I have been suffering seems to be much better and my skin is just so much more comfortable. Thank you!".

Another longstanding customer who has recently returned from overseas has stated she is going to write to all the beauty press to tell them about Queen and that she is going to convert all her friends here in the UK. Her favourite story is one about a visit to a La Prairie consultant in Copenhagen. "They were offering free skin analysis and I had some time to kill so thought, why not?!," she says. "The consultant said my skin was excellent and that it was obvious I used La Prairie products. I was aghast and told her that no, I certainly did not and that I used a range which was made in the UK called Queen Cosmetics. She looked very shocked."

Time to get the orders out.

The Queen Team