Tuesday, March 22, 2011

Unique cleanser for sensitive skin is “a delight”

We have had such a lovely letter from a customer this morning. She says:

“I enclose another order for some of your products. It is really helpful to be able to purchase trial sizes: you will see that my order is mainly for these trial sizes, but next time I will be ordering the standard size products.

“I just wanted to express my appreciation of your products and excellent service; I have never had any skin problems but a few months ago developed red patches and tiny blister-like spots on my face. I stopped using make-up and night creams which frankly I need to use. I searched the internet and came across your website and am so glad I did because since receiving my first order and starting to use your products my skin has returned to normal. So many thanks. I shall start building up my collection of Queen products and give all the other much-publicised products a miss!”

We also received two orders this morning which were from friends of existing customers – customer referrals, I guess they are technically known as! Certainly, word of mouth is currently our major source of new customers and it remains the most powferful with most referrals becoming regular customers. It is not really surprising – if you have sensitive skin, it can take some persuading to be convinced to try a new product and to see a friend - who you know has sensitive skin too – with great-looking skin is a powerful endorsement.

More good news came in the form of some great coverage for our Theatrical Cleansing Cream, a longstanding Queen favourite and ideal cleanser for super-sensitive skins and for anyone who needs to remove heavy make-up or stage make-up on a regular basis (as it won’t dry skin out or cause irritation).

Read it here at great beauty blog Confessions of a Beautyholic.

http://www.confessionsofabeautyholic.com/2011/03/queen-cosmetics-theatrical-cleansing.html

Let’s hope the good feedback continues to flow!

Wednesday, March 16, 2011

Find a skincare regime and stick to it!

This was the advice of one Queen customer yesterday when talking about how she manages her rosacea.

“In the morning, I wash my face with Cetaphil face wash as I like to use a wash-off cleanser. Next, I wet my face again (I know it sounds odd but it works for me!) and my hands then I put one drop of jojoba oil on my hands, rub them together then smooth the oil all over my face.”

She continues: “In the evening, I use your Sensiderma Cold Cream to take my make-up off (I don’t wear much) then I use your Skin Cream as a night cream. I have been doing this for years and it keeps my rosacea under control.”

This regime may not work for everyone but it does show that there are routines that can be found and followed with success. As this particular customer said, it can be a process of trial and error and that what she found so helpful about Queen when she was looking for products was our trial sizes.

“What is so good about your company is the fact that you can try things and that there is a decent amount in the skincare trial sizes – not just a sachet full which you would get from a beauty counter. This is essential for sensitive skin.”

We are always pleased to send one or two free samples to people who are genuinely looking for products for their rosacea or other sensitive skin condition. In addition, we do offer  a ‘FREE sample of the month’. Please visit our homepage www.queen-cosmetics.com or email us at info@queen-cosmetics.com to find out more.

Today, we had a returning customer. This is always a happy occasion! If customers have not bought products for some time, we assume they no longer wish to be on our mailing list and remove them. This lady, Mrs H, said she had tried other products but that “nothing had come close to Queen Enriched Moisturising Lotion” so she was returning to the fold. It is human nature to want to try other things, especially in today’s beauty marketplace where launches for new creams and lotions are a daily occurence and each product sounds more appealing, amazing (and perhaps too good to be true!) than the last. Mrs H is firmly back on our mailing list!

With the Royal Wedding just over a month away, we are busy putting together our Royal Skin Care Packs – well, with a name like Queen, what do you expect?!

The Queen Team