Friday, January 25, 2008

Star spotting and ex-spouses

While we always try very hard to ensure that we only send our marketing material about our Queen range of skincare and make-up for sensitive skin to people who have contacted us directly to request details, it seems that we (and the recipient of our lovely brochure) have been the victims of foul play!

Today, a very distressed woman called to ask if we could remove her from our mailing list, saying that, while she was sure our products were lovely, she didn't have a need for them. She told us that she had been inundated with unwanted mail since splitting with her partner and had subsequently discovered he had been deliberately providing her contact details to hundreds of third parties. She had had to spend days on the telephone and internet cancelling subscriptions and having her name removed from mailing lists. I am not sure a Queen brochure is a particularly effective form of revenge.....

Thursday is always John Bell & Croyden day. This fabulous pharmacy in the West End of London (http://www.johnbellcroyden.co.uk/) has been a stockist of the Queen range for 60 years and I go there to promote sales of the Queen range.

JBC is not only a pharmacy but a specialist health product and services provider and it serves many of the Harley Street specialists, hospitals and clinics. It's a great place with products you won't find elsewhere and, because it is away from the hustle and bustle of Oxford Street and the staff are very discreet, it is regularly patronised by famous people and by politicians, foreign diplomats and their families and business personalities who can browse in relative peace.

Yesterday, I spotted the TV actress Hermione Norris (Spooks, Kingdom etc) and I am sure the US film-maker Michael Moore was in there although none of the staff were able to give a positive ID! If it wasn't him, it was a dead ringer. Hermione Norris looked great in the flesh - tiny and very fit and tanned.

In addition to star spotting, I talk to customers about the Queen range, explaining our philosophy and history of caring for sensitive skin and giving out free samples which encourages many of them to become customers. Invariably, I also end up helping the staff in a variety of tasks from loading shelves, directing customers and giving advice to customers who come in waving sheets of results of cosmetics patch tests. Some of their questions are quite technical and the staff are often relieved to be able to enlist my help. Yesterday, a delightful couple from the USA spent two hours in the store and I was able to steer her in the direction of suitable products, including of course, some of my own Queen range. She went away looking very happy and I hope she will become a long-term Queen customer.

Have a great weekend.

No comments: