Wednesday, August 5, 2009

Mascara for sensitive eyes? It was on my doorstep.


We have just run out of stock of our black Mascara which has rather taken us by surprise as there were plenty on the shelves just last week.

A quick look at our Google analytics revealed that mascara for sensitive eyes has been a very popular search term for us in the past few weeks. I have no idea why. Perhaps the new mascaras on the market which can lengthen, curl, thicken and goodness knows what else are causing irritation to sensitive eyes. Or, perhaps it's just that people have been extra patient and have trawled through the search results on Google and found Queen and decided to give us a go (having tried all those other companies who come at the top of the Google rankings!).

Queen Mascara really does have a good success rate among our clients with sensitive eyes. Its very gentle formula means it does not irritate and it is easy to remove (particularly with Queen Eye Make-up Remover). For a long time, I have been a fan of super-thick, waterproof mascaras and so have not used Queen. Until just recently that is. At Christmas while buying a very expensive mascara as a gift (it had been requested!), I ended up buying one for myself. I was really fed up with the high street brand I was using as it kept clumping on application then flaking so, having been assured by the sales assistant that the same thing wouldn't happen with this one, I bought one. But, the same thing did happen. By lunchtime I would have lots of tiny dry flakes under my eyes and, by evening, would have the typical panda-eyed look. I persevered, using Queen Eyelash Cream at night as I thought it must be my eyelashes, but this made little difference and the mascara got steadily dryer and clumpier so that eventually I couldn't even get the lid of the very glamorous bottle to click closed properly.

A few months ago I decided to give the Queen mascara a go and have been amazed. I thought the fact it was for sensitive eyes (which I don't have despite wearing contact lenses) meant it wouldn't define my lashes enough as it would be too thin or would come off too easily. But it's fantastic - really dark, goes on easily, separates my lashes so they don't clump and comes off without ten minutes of rubbing at night time. I am a convert. Given it's half the price of the expensive brand I tried, I am better off too!

Mascara - the gentlest mascara for sensitive eyes and contact lens wearers. Brown or black.Queen Mascara - brown or black. Just £10.50 from www.queen-cosmetics.com

My favourite quote from one of our customers about our Mascara is:

"I've been delighted to be able to wear your mascara without any
problems and am looking forward to ordering other items. For the last 20 years I've had this eye sensitivity problem and unfortunately have the sort of eyes that need a little help with make-up. The best I've been able to find up to now was (a very expensive brand - we've removed the name!) but this caused a problem with redness and soreness after about an hour so I am very grateful to have found you! I'll probably be going round the village now with eyes far too dramatically enhanced for my rural lifestyle!" Mrs Rose, Dorset

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