One of our longstanding and regular customers, a beauty therapist, has just called to place an order - a rather bigger one than usual which is obviously good news for us! Business must be good, I commented. 'Yes', she said, 'I've got quite a few new customers. Amazingly, a couple of them have never used a moisturiser before so I have, of course, recommended Queen.' She went on to say that both women were under 50 but had never had a skin care routine. 'And they couldn't understand why their skin was feeling dry.' I asked if they had great skin apart from a bit of dryness. 'Oh no, their skin was dull, lifeless and rough. Awful!'
I always find it astounding - but actually rather refreshing - that, despite being bombarded by beauty product advertising and endless column inches discussing the relative merits of everything from lip-plumping serums to skin lightening creams, there are people out there who know nothing about skin care. Good for them, I say. I suspect the reason is that they are just lucky. They've never suffered from the ills that plague most of us so have never had to take an interest. The thing is that they are so behind the curve when they do need to take action, that they don't know where to start. In the case of these two women, Queen Moisturiser will sort them out.
Another of our clients is also having a good week. Reanimator Management, a theatrical agency, is thrilled that six of its clients, all of whom are trained dancers, have won parts in the latest West End show 'Never Forget' at the Savoy Theatre in the Strand. Reanimator sends all of their clients a box of Queen goodies on their opening night so we will be dispatching six boxes (made from recycled card from our neighbours The Tiny Box Company) to arrive on Wednesday. The girls get a Theatrical Cleansing Cream, a Queen Soap and a Moisturiser and the boys a Shampoo, Medicated Cleansing Lotion, a soap and an assortment of minis. Because they are designed for sensitive skin and have no perfume, Queen products are ideal for performers who have to take off thick stage make-up, often a number of times a day. They are gentle enough for even the most sensitive or dry skin and won't stress or dehydrate.
Break a leg, as they say!
Yesterday's trip to John Bell & Croyden, Queen's major London stockist, started somewhat painfully. Due to bad traffic, the station car park was choc-a-bloc. Eventually locating the last space, I just about made the train but was faced with bus problems at Victoria which meant I was an hour late arriving at the store. Fortunately, this wasn't too much of an issue as customers were few and far between with gray skies and showers blamed for keeping people away.
Nevertheless, I did manage to buttonhole a good number of women. One was perusing the Ponds products when I thrust some Queen samples in to her hands. She gasped with surprise saying she had used the range many years ago. She promised to 'come back' the Queen once she had exhausted her current stocks of various other brands. I will be looking out for her! Another revealed she used to live in a village near Queen's East Grinstead HQ. She confessed to being a racing fan - a topic close to my heart - and to having spent quite a bit of time at school gazing out of the window at Lingfield racetrack. When I named the school, she looked quite shocked. I told her I wasn't psychic but that my daughter had gone to the same school although in her day you definitely couldn't see the racetrack.
No star spots again, unfortunately. Regular John Bell customer Roger Moore had been in the previous day but no such luck today.
Well, we must get on with our mail-out and with filling Moisturisers. Our 100g jars did eventually appear so it's all hands to the pump (literally).
Have a good weekend.
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