The airless pumps (bottles which are very practical and glamorous too) have arrived and we are set to begin filling Sensiderma Renew & Refine, our anti-wrinkle cream for sensitive skin, next week. Hooray!
I have long been rather scathing about anti-wrinkle creams, convinced that just using a really good moisturiser is enough. However, the last few years have seen a huge increase in enquiries from our existing customers and a survey of all visitors to our website (i.e. of new and existing customers) revealed 75% of them would use an anti-wrinkle cream if they could find one for their sensitive skin. The remaining 25% are in the 20-30 age category so I assume it's only a matter of time before they would want one too!
The thing is, it's taken us a few years to find an ingredient we are happy is hypo-allergenic and one which could be incorporated as far as possible into an existing formulation. Well, we've finally done it. Trials of this new peptide cream have proved extremely positive and we just hope our clients are going to love it too. I'm not saying too much more at this stage. Just watch this space...
Our attention has also turned this week to our lipsticks. These are extremely popular among our most longstanding clientele and have an excellent track record for being suitable for even the most sensitive skins and lips. The colours do, by our own admission, need updating though. They are bright (this is an understatement if I'm honest) which is fine if you have the complexion to carry them off. For pale skins, however, they are just too much.
We have been meaning to work on mixing some new colours for ages but, as a small company, it can be hard to find the time for normal daily operations as well as devoting time to new product development (which is why our organic range of skincare for sensitive skin is now unlikely to hit the shelves until early next year. It is in train but we have not had the time to focus on packaging, labels and literature as yet).
Anyway, an enquiry this week from a customer prompted us to roll up our sleeves and get mixing and the results look quite promising. Using a formulation similar to our Skin Cream, it has been possible to develop some more subtle-hued, lipgloss-type products. Not sure which one I like most, at the moment; a soft pinky-brown one or a light reddy-bronze (not sure I'm doing them much justice with these descriptions!). We are hoping to work on a range of five or six so do keep in touch if you are interested in lip colours.
They can also be used as rouge. Is that an old-fashioned word? We used to do rouges so not sure why we no longer do. Perhaps they were superseded by powder blushers. These days, cheek tints or cream blushers seem to be back in fashion because they offer a sheer, gentle glow so Queen rouge could be making a come back.
Otherwise, it's been business as usual here at Queen HQ. Queen Moisturiser, Medicated Cleansing Lotion and eye pencils seem to be the products of choice at the moment although there has also been unusually high demand for Queen Sensiderma Cold Cream. I'm always saying what a lovely product this is so I shouldn't be surprised its fame is spreading.
This is a short post this week as we have some trade orders to get out - Medicated Cleansing Lotion again - so it's all hands to the pump.
Hope you have a good weekend and come back soon!
The Team at Queen
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